AI Tech
Provide optimal Ad solutions and innovative insights
through precise analysis and predictions using AI and big data technology
through precise analysis and predictions using AI and big data technology
Big data and AI-based Data-driven audience targeting platform with the largest coverage in Korea
- Owns the largest coverage in Korea and audience big data that has never been disclosed to the outside
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Maximizes audience targeting accuracy and efficiency based on KT Group’s AI and big data technology and No. 1 media rep’s know-how
- Offers cross-platform targeting by combining not only online but offline data
- Provides 1:1 advertising customized solutions through a specialized data science team having business expertise
- Development and operation of automated segment extraction chatbot using RAG (Retrieval Augmented Generation)-based generative AI
Safe Context Video
YouTube Campaign brand safety support service
- Minimizes brand risk by determining the harmfulness of videos and blocking AD exposure through multi modal AI analysis
- Increases targeting precision and improves AD performance by giving priority to safe videos similar to AD material
Nasmedia AI Suite
Integrated digital AD AI solution that optimizes the entire process of advertising transactions with the best KT AI technology in Korea
- AdMixer’s AD winning rate maximization service that applies real-time AD bidding optimization AI model (BO)
- Provides customized AD traffic with highly accurate AI technology by analyzing big data of tens of billions of AD transactions per day (ATC)
- Improves AD revenue efficiency through AI model that detects fraud in CPS, CPI AD product traffic (FD)
Targeting Plus
Automatic recommendation of target scenarios based on Generative AI
- By analyzing existing campaign performance history, RAG-based AI automatically generates optimal targeting segments and scenarios
- Maximize performance by recommending customized target scenarios that fit business goals through inputting industry, KPI, and target audience
Automatic generation of Native AD phrase
Automatic extraction of AD material phrase based on Generative AI
- Generative AI analyzes the text in the main material image of Native AD and automatically generates the optimal Title and CTA (Call to Action) phrase
- Creates Title phrases in various versions to suit the characteristics of media, helping to optimize AD exposure