Provide optimal Ad solutions and innovative insights
through precise analysis and predictions using AI and big data technology
through precise analysis and predictions using AI and big data technology
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Big data and AI-based Data-driven audience targeting platform with the largest coverage in Korea
- Owns the largest coverage in Korea and audience big data that has never been disclosed to the outside
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Maximizes audience targeting accuracy and efficiency based on KT Group’s AI and big data technology and No. 1 media rep’s know-how
- Offers cross-platform targeting by combining not only online but offline data
- Provides 1:1 advertising customized solutions through a specialized data science team having business expertise
BO
Bid Optimizer
Service for maximizing AdMixer’s Ad successful bid rate with real-time Ad bidding optimization AI model
- Maximizes Ad accuracy by customized bid prediction considering various advertising characteristics such as size, form, device, and time
- Improves Ad transaction rate between SSP and DSP by global region
- Increases Ad efficiency by monitoring from a continuous business perspective
ATC
Auto Traffic Curation
Provides customized advertising traffic with highly accurate AI technology that analyzes tens of billions of advertising transaction big data on average per day
- Supports efficient use of budget by reducing unnecessary traffic costs
- Provides high-quality traffic to maximize the performance of connected DSPs' AD campaigns and SSPs' traffic efficiency
- Manages traffic in line with market trends by continuous technology updates
FD
Fraud Detection
Makes efficient Ad sales through Fraud detection AI model in CPS, CPI Ad traffic
- Detects both existing mobile Ad fraud traffic types and undefined new similar fraud traffic
- Maintains continuous detection performance by real-time learning