AI Tech
Provide optimal Ad solutions and innovative insights
through precise analysis and predictions using AI and big data technology
through precise analysis and predictions using AI and big data technology
Big data and AI-based Data-driven audience targeting platform with the largest coverage in Korea
- Owns the largest coverage in Korea and audience big data that has never been disclosed to the outside
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Maximizes audience targeting accuracy and efficiency based on KT Group’s AI and big data technology and No. 1 media rep’s know-how
- Offers cross-platform targeting by combining not only online but offline data
- Provides 1:1 advertising customized solutions through a specialized data science team having business expertise
BO
Bid Optimizer
Service for maximizing AdMixer’s Ad successful bid rate with real-time Ad bidding optimization AI model
- Maximizes Ad accuracy by customized bid prediction considering various advertising characteristics such as size, form, device, and time
- Improves Ad transaction rate between SSP and DSP by global region
- Increases Ad efficiency by monitoring from a continuous business perspective
ATC
Auto Traffic Curation
Provides customized advertising traffic with highly accurate AI technology that analyzes tens of billions of advertising transaction big data on average per day
- Supports efficient use of budget by reducing unnecessary traffic costs
- Provides high-quality traffic to maximize the performance of connected DSPs' AD campaigns and SSPs' traffic efficiency
- Manages traffic in line with market trends by continuous technology updates
FD
Fraud Detection
Makes efficient Ad sales through Fraud detection AI model in CPS, CPI Ad traffic
- Detects both existing mobile Ad fraud traffic types and undefined new similar fraud traffic
- Maintains continuous detection performance by real-time learning